About

I am a seasoned graphic designer with over six years of experience. I am skilled in layout design with a passion for typography. Also, I am an expert in graphic design, logo design, branding & identity, photography and photo-retouching, and Adobe Creative Cloud. Strong professional education with a BFA focused on Communication Design and Media Studies from Parsons School of Design.

EXPERTISE
• Creative Direction
• Art Direction
• Production Expert
• Professional Photography
• Design Strategist
• Concept Development & Execution

I’m Creative

I’ve been able to develop compelling on-brand, conceptual, contemporary and distinctive designs using appealing graphics with input from creative and/or marketing leadership.

As designer/art director I have the ability to exercise good judgment when interpreting instructions and to identify the strengths and weaknesses of alternative solutions.

I have effectively designed a wide range of marketing components including print (advertising, catalogs, magazines, direct mail, logos, posters, postcards, POP, signage, window displays, in-store displays, kiosks, merchandise presentation, trade show graphics, and more).

I pride myself on possessing an excellent understanding of layout and typography, with strong attention to detail and the ability to work within brand guidelines

I’m Organized

Effective time management and organizational skills are the channels to maintain logical workflow and meet deadlines. 

When multi-tasking, prioritizing has helped me to successfully manage projects from concept to final approval making certain the coherence of creative concept is maintained as the main priority across all the steps of the creative development, throughout digital files preparation to overseeing printing process until completion for delivery.

I Listen

To be an effective leader, I do the least of the talking. I believe that getting the best from everyone involved is the core to successfully materialize any creative solution. Team-mentality means that I listen to all ideas and suggestions. It’s a way to make everyone feel ownership over the project. When in conflict, I address any creative or communicative issues using the brief and project’s timeline to stay the course and obtain the desired results. 

If it is not well produced, the Brand will suffer. To achieve this goal, I work effectively with outside suppliers such as photographers and printers when required.

CLIENT LIST
The Art Director’s Club. New York, NY
Macy’s. New York, NY
Adrianna Papell. New York, NY
Church Pension Group, CPG. New York, NY
Morgan Stanley Smith Barney. New York, NY
BNY Mellon. New York, NY
PricewaterhouseCoopers LLP. New York, NY
Callaway Editions. New York, NY
MechoShade Systems, Inc. Long Island City, NY
aka Carbonated. New York, NY
Fitness Magazine. New York, NY

For more details, please visit my Linkedin page at: https://www.linkedin.com/in/francisco-paulino-b806837/

SKILLS
Technology: Mac and PC systems
Expert in Adobe CC (InDesign, InCopy, Photoshop, Camera Raw, LightRoom, Illustrator and Acrobat), QuarkXpress, Freehand.
Proficient: HTML, CSS, Microsoft Office (Word, Excel, PowerPoint), Micromedia Flash, ActionScript 3.0, FinalCut Pro, Premier, After Effects, Form Z.
Languages: Fluent in English and Spanish. Some French.

EDUCATION
BFA, Communication Design.
Parsons School of Design (Full Scholarship)
New York, NY.
AAS, Graphic Design.
Altos de Chavón/The School of Design (Full Scholarship)
Casa de Campo, Dominican Republic. 
AAS, Advertising.
Catholic University Santo Domingo
Santo Domingo, Dominican Republic.